Why AI Alone Isn’t Enough to Protect Players: Welcoming Annika Lindberg as Clinical Advisor

Data models and advanced algorithms tell a crucial part of the story, but gambling behaviour is deeply human and solving human problems requires authentic human insight.

At Mindway AI, our core philosophy rests on combining state-of-the-art artificial intelligence with deep clinical expertise. That is why we are thrilled to announce that Annika Lindberg, Chartered Counselling Psychologist and long-standing member of our expert panel, is expanding her role with us as Clinical Advisor.

Bridging Data and Psychology
With over two decades of clinical experience, including extensive work at London’s prestigious National Problem Gambling Clinic, Annika brings an invaluable perspective to our team.

While machine learning models can identify patterns, indicators, and anomalies in player data, clinical psychology helps us understand the why behind those actions. Annika’s expertise directly bridges the gap between observable behavioural metrics and the underlying psychological drivers of at-risk and problem gambling.

Advancing Safer Gambling Together
Annika’s transition into an expanded clinical advisory role ensures that our technology continues to reflect real-world clinical standards and psychological research. By continuously embedding expert human intelligence into our solution development, we empower operators and regulators to offer safer, more effective intervention strategies.

We look forward to working closely with Annika in this greater capacity as we push the boundaries of safer gambling technology together.

Want to learn more about how Mindway AI combines neuroscience, clinical expertise, and artificial intelligence? Explore our solutions or reach out to our team here

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