GAMALYZE

Gamified reinvention of the self-test

Gamalyze is an award-winning, gamified reinvention of the self-test, making self-testing more user-friendly, engaging and actionable than typical player questionnaires.

gamalyze

Gamified reinvention of the self-test

Turning a self-test into an online card game, Gamalyze helps players develop self-awareness of their risk profile and their decision making when they engage in gambling.

Drawing on insights from neuroimaging, Gamalyze analyzes each player’s decisions while they play and generates a report with feedback on the player’s strategy and his/her sensitivity to rewards and losses. It also includes advice tailored for the individual player.

Engaging and actionable

Gamalyze is more user-friendly, engaging and actionable than the typical self-test questionnaires. Gamalyze offers players a more honest result as it assesses their actions during play rather than asking them to reflect on their own behavior.

Pros of Gamalyze

Engaging

Playing a game is more likely to engage players than responding to a questionnaire.

Early warning

Detection of at-risk or problem gambling early on creates important self-awareness among players.

Novel risk markers

Game analysis provides an extensive set of unique risk markers for players and for operators.

Actionable

Actionable advice to reduce escalation of compulsive behaviour based on individual gambling behaviour.

Unbiased

Gamalyze assesses players’ actions during play rather than asking them to reflect on their own behaviour.

Award-winning innovation

Gamalyze has won the prestigious Global Regulatory Award Compliance Innovator or Innovation of the Year 2020. By reinventing the self-test and turning it into a card game, a much more honest result is shown as the self-test measures actions and decision-making during gambling rather than reflections on one’s own behavior.

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