Mindway AI, a global leader in neuroscience-based responsible gaming solutions and part of Better Collective, today announced the launch of Gamalyze American Football. Designed specifically for gridiron fans ahead of the We are thrilled to announce the expansion of our Gamalyze Sports collection with the launch of Gamalyze American Football just in time for the NFL kickoff! This immersive, gridiron-themed self-assessment tool marks the second release in our innovative series, following the successful debut of Gamalyze Football (soccer) during the FIFA World Cup in June 2026.
At Mindway AI, we are changing the game when it comes to responsible engagement. By moving away from traditional, static questionnaires, our sports-themed line transforms self-reflection into an active, gamified experience designed to meet bettors in their natural element.
Reimagining Responsible Engagement
The Gamalyze Sports collection reinvents player education by swapping boring forms for dynamic, sport-specific gameplay complete with stadium audio and vibrant visuals.
- Gridiron-Themed Engagement: Custom-built for American football fans, bringing immersive, football-themed responsible engagement to digital platforms and physical activations.
- Science-Backed Self-Awareness: Rooted in over 10 years of neuroimaging and behavioral research from Aarhus University, our tool analyses a player’s real-time choices and sensitivity to rewards versus losses bypassing self-reporting bias for an authentic assessment of decision-making strategies.
- Instant, Personalised Feedback: Players immediately receive a tailored report and an actionable plan based on their unique play style.
- Global Accessibility: Localised in 14 languages, allowing operators worldwide to boost participation and gather real-time insights.
This launch comes at an exciting time of rapid North American expansion for us. Alongside new product releases, we recently announced our annual partnership with the International Association of Gaming Regulators (IAGR) to support global education and responsible engagement initiatives across the industry.
Ready to elevate your player protection strategy for the season? Get in touch with our team today to explore Gamalyze American Football!
