From university spin‑out to fast‑growing software company
Mindway AI started out in 2018 as a spin-out of Aarhus University in Denmark. Here, Professor Kim Mouridsen saw great promise in applying insights from neuroscience to AI technology in the pursuit of better player protection – converting more than ten years of research into safer gambling solutions. Key contributors to the development of the GameScanner solution are Associate Professor of Cognitive Science and Head of Department for Linguistics and Cognitive Science Joshua Skewes, and PhD and Professor in Psychology Damien Brevers.
Today, Mindway AI is a fast-growing software company operating our science-based solutions in more than 21 countries and reaching more than 6.5 million active players per month around the world. Danish sports betting media group Better Collective is the majority owner of Mindway AI.
As CEO, Rasmus Kjaergaard has grown Mindway AI from a small startup to the fast-growing software company it is today. Rasmus’ focus is on the commercial and strategic development of Mindway AI through product innovation, partnerships, and market expansions. Rasmus is deeply invested in the safer gambling agenda and a firm believer in the power of partnerships and collaboration in the pursuit of better player protection. Rasmus has +20 years of experience in leadership and B2B sales of complex tech solutions and services in both to private and public sectors.
Phone: +4593302099 / Mail:
UK BUSINESS DEVELOPMENT MANAGER
Paula Murphy represents Mindway AI on the UK market, helping operators meet the new British legislative requirements. Prior to joining Mindway AI, Paula founded Knownow Limited, a business dedicated to running responsible gambling conferences. She has a vast industry network in the UK and a deep understanding of the challenges operators face. Paula is passionate about helping operators boost player protection through early detection and intervention.
Phone: +44 7425 979367 / Mail: email@example.com
Simon A. M. Hansen
MSC, SOLUTION SPECIALIST
Simon Hansen is Mindway AI’s Solution Specialist and an expert in combining knowledge from psychology, neuroscience and gambling addiction research to enhance player protection. Simon makes sure that Mindway AI’s software always incorporates the latest insights from research and that it supports the needs of our customers. Simon holds a Master’s Degree in Cognitive Science from Aarhus University.
Henrik Lund Mortensen
PHD, MACHINE LEARNING ENGINEER
Henrik Mortensen has vast experience in developing novel machine-learning algorithms within the field of computational quantum chemistry. Fueled by coffee and a passion for problem-solving, Henrik loves generating new ideas and bringing them to life with programming and data analysis. Henrik has a PhD degree in Physics from Aarhus University.
MSC, SOFTWARE ENGINEER
As a Software Engineer, Mikkel Langborg-Hansen works on optimizing Mindway AI’s GameScanner solution as well as our overall infrastructure. Mikkel has several years of experience as a software developer, the latest at Cryptomathic. He is analytical and creative by nature and enjoys being part of an agile team where great ideas are quickly translated into action. Mikkel holds a Master’s Degree in Mathematics from Aarhus University
Mads Nedergaard Paulsen
MSC, MACHINE LEARNING ENGINEER
With a background in consulting engineering, Mads Paulsen has experience with R&D specialising in machine learning. In his job as a Machine Learning Engineer at Mindway AI, Mads enjoys taking something abstract and making it tangible. A fair warning, though: Ask Mads about Linux and Open Source, and he could go on for hours. Mads holds a Master’s Degree in Geophysics from Aarhus University.
Carl Ørnstrup is currently finishing his MSc in Business Administration and Commercial Law at Aarhus University. Through his legal and economic training, Carl is able to assist in a wide array of tasks in the day-to-day work at Mindway AI.
Jesper Blach Graversen
MSC, TECH TEAM LEAD
Jesper Blach Graversen has almost a decade’s worth of experience working with data pipelines and mathematical modelling, most recently as a Senior data scientist at Lunar. As Tech Team Lead at Mindway AI, Jesper heads our highly skilled team of software and machine learning engineers. Jesper is passionate about being part of an AI-first company and a team that creates and provides first class solutions. Jesper has a Master’s Degree in Mathematical Finance from Aarhus University.
Emil Trenckner Jessen
Emil Trencker Jessen is currently finishing his Master’s Degree in Cognitive Science at Aarhus University and has previously worked on assessing the generalizability of machine learning models within psychiatry. As a Machine Learning Assistant at Mindway AI, Emil is employing his machine learning competencies across a wide array of projects.
MSC, DEVOPS ENGINEER
Rinson Davis has previously worked as an XR developer and cloud engineer, and as a DevOps Engineer at Mindway AI, Rinson is responsible for building, developing and maintaining our hosted solutions and cloud infrastructure. Rinson is furthermore a trusted IT partner to our customers, as he implements and supports our software solutions, so they fit seamlessly into the operators’ own systems. Rinson holds a Master’s Degree in Mechatronics Engineering from the University of Southern Denmark.
Business Development Manager
Stephen Aupy helps industry clients navigate Responsible Gambling to ensure commercial sustainability and player protection standards. Working in collaboration with regulators, operators, suppliers through to research institutions and public affair groups. Stephen joined Mindway AI in April 2023 as Business Development Manager and continues to accelerate positive change in multiple global markets.
SoMe & Marketing Manager
Niamh Gallagher has over 11 years’ experience working in editorial, marketing, conference production and events management whilst based in Australia and the UK. She joined the gambling industry in 2016 with EGR Global as Head of Event Content before moving into the role of Group Head of Content in 2020, heading up the EGR Global brand with overall responsibility for event content and online and print editorial product across five brands in the online gambling industry. She then moved to industry consultancy Usability Digital in 2022 as Head of Marketing before joining Mindway AI as Social Media & Marketing Manager in April 2023.
Flemming Pedersen is Chairman of the Board, representing Mindway AI’s majority owner Better Collective. Flemming is CFO at Better Collective and has 20 years of management experience. Before joining Better Collective, Flemming was CFO at Danish pharmaceutical company ALK.
Kim Mouridsen, Professor of Neuroscience at Aarhus University, is the founder of Mindway AI. Kim is a minority owner of Mindway AI and a member of its Board. Kim has previously worked at the University College of London and held faculty positions at Harvard Medical School/Massachusetts General Hospital and the Norwegian University of Science and Technology. Today, Kim is CEO of Cercare Medical, for which he developed the core technology.
Birgitte Sand is the former Director General at the Danish Gambling Authority and brings an extensive international network across the gambling ecosystem and vast industrial and legislative knowledge to the Board. Today, Birgitte holds several board member positions and works as an independent consultant as CEO for Birgitte Sand & Associates
Willem van Oort
Willem van Oort is an independent iGaming consultant (Gran Via) and founder of B2B communities Gaming in Holland, Gaming in Spain, and Gaming in Germany. Willem’s strong European network is of great value as Mindway AI continues its growth journey.
Britt Boeskov comes from various leadership roles from her 17 years at Kindred Group. Today, Britt is a professional board member and adviser and brings strong commercial competencies to the Board.
Mindway AI’s expert panel
At Mindway AI, we have assembled a highly experienced panel of gambling addiction experts, researchers, and psychologists to meticulously analyze several thousand player gambling patterns. These expert assessments are used for training, building and continuous updates of GameScanner’s algorithms. This way, we add a qualified human touch to our advanced fully-automated safer gambling software.
Psychologist and General Director at the Mindworks Clinic. 13+ years of experience in treating gambling addiction.
CEO and Founder of Problem Gambling Ireland. 10+ years of experience in the field of gambling addiction.
Psychologist and researcher in the field of gambling addiction. 18+ years of experience in treating gambling addiction.
Head of Clinic at Research and Treatment Clinic for Problem Gambling. 9+ years of research experience within the field of gambling addiction.
Psychotherapist and Counsellor. 9+ years of experience in the treatment of problem gambling.