The secret to our award-winning software
A unique synergy between highly advanced AI, neuroscientific insights and expert analysis is the secret behind our state-of-the-art software.
10+ years of research
Rooted in Neuroscience
Mindway AI is a spin-out of Aarhus University in Denmark, converting more than 10 years of research in neuroscience, neuroimaging and problem gambling into safer gambling solutions.
Neuroimaging is our window to the brain. Using advanced brain scanning, we can investigate the biological processes underlying normal and problematic gambling behavior. At Mindway AI, we draw upon insights from neuroscience and neuroimaging research to educate and continuously update GameScanner. This way, we are able to provide evidence-based safer gambling solutions that address the complexity of problem gambling behavior and make a real difference for players around the world.
It’s clever
Explainable AI
The algorithm of GameScanner has been educated on a unique combination of neuroscientific insights and human expert assessments of several thousand gambling patterns. By observing real experts as they meticulously assess every aspect of players’ gambling patterns, the algorithm learns to weigh different indicators of both normal and addictive behavior. This gives GameScanner the unique ability to explain its decisions with clear reasons, providing an easy and sound basis for operators to follow up with players. We call this Explainable AI. The algorithm furthermore monitors and profiles players fully automatically around the clock.
It’s human
Our expert panel adds a human touch to our software
The GameScanner solution is known for its accuracy, detecting at least 87 pct. of the at-risk and problem gambling cases that a human expert would detect. This is no coincidence. At Mindway AI, we have assembled a highly experienced panel of gambling addiction experts, researchers, and psychologists to meticulously analyze several thousand player gambling patterns. Their assessments are used to educate and continuously update GameScanner’s algorithm. This way, we add a qualified human touch to our advanced fully-automated software.
Why choose Mindway AI
Meets regulatory requirements
At Mindway AI, we are accustomed to adapting to evolving regulatory requirements across international jurisdictions. Operators can rest assured that our solutions help them meet and exceed regulatory requirements.
A sustainable playerbase
Early detection of at-risk players keep gambling safe and entertaining. It enables operators to protect players and maintain long-term customer relations rather than losing customers to gambling-related harm.
Frees up IT resources
Tracking the risk profile of their entire customer database enables operators to prioritise their responsible gambling workflow and allocate resources more effectively.
Research based
Developed out of Aarhus University and founded on 10+ years of research in neuroscience, neuroimaging, and problem gambling, Mindway AI’s solutions are state-of-the-art and evidence-based.
AI with an expert human touch
Mindway AI’s virtual psychologist approach combines human psychological assessment with AI technology to pinpoint at-risk and problem gamblers based on their individual behaviour. This results in very high levels of accuracy.
Tailored solutions
The algorithms can be trained on the operator’s own player data, resulting in a customised solution that reflects nuances such as regulatory requirements, cultural differences, product type and customer profiles.
Partnerships
At Mindway AI, we regard our partnerships as crucial to our mission to enhance player protection. In order to create real impact in the fight against gambling harm, we need to bring operators, safer gambling organizations, NGOs, and legislators to the table to collectively raise the bar for player protection.
BetComply
We are partnered with BetComply, one of the iGaming industry’s most trusted technical and regulatory compliance firms. As we look to further develop our product offering and support more operators, Safer Gambling & Sustainability Specialist Jez White and his team at BetComply help advise on how our solutions can be best incorporated into operators’ safer gambling functions.
Kindbridge Behavioural Health
Kindbridge Behavioral Health and Mindway AI are revolutionizing player protection through a first-of-its-kind partnership. By uniting Mindway AI’s breakthrough artificial intelligence with Kindbridge’s specialized mental health platform, we’ve created the industry’s most comprehensive responsible gaming solution. Our integrated approach doesn’t just identify at-risk players — it connects them directly with specialized care, establishing a new gold standard in gambling harm prevention.
AWS
Through our partnership with Amazon Web Services (AWS) we can leverage AWS’s extensive global network of sales professionals, advanced cloud infrastructure, and comprehensive security validation for our flagship products, GameScanner and Gamalyze. As an official member of the AWS Partner Network (APN), Mindway AI joins a global community of over 130,000 partners across more than 200 countries. This partnership positions Mindway AI to harness AWS’s cutting-edge technologies, specialised programs, and robust tools to drive innovation, solve complex technical challenges, and deliver greater value to customers worldwide.
Burendo
Mindway AI has a strategic partnership with Burendo to enhance safer gambling practices. By combining Mindway AI’s cutting-edge technology and Burendo’s expertise in gaming transformation, both companies address evolving industry regulations. Burendo refers clients to Mindway AI’s responsible gambling software, while Mindway AI recommends Burendo’s consultancy services for high-quality gaming product delivery.
Finnplay
Mindway AI is a proud partner of leading igaming platform provider, Finnplay. This partnership enhances responsible gambling efforts by integrating our AI-driven technology into Finnplay’s platform. This collaboration strengthens safer gambling practices globally, particularly in the Dutch market, providing operators advanced tools to detect and monitor at-risk behaviours in real time.
EPIC Global Solutions
EPIC Global Solutions is an important partner to us, combining our GameScanner solution with EPIC’s best-in-class training of operator staff. We join forces because our highly advanced software can only go so far. We need to train operator staff to intervene constructively in a manner tailored to the individual player’s gambling pattern and needs.
Bejoynd
Bejoynd is a Nordic proactive gaming platform provider. The objective of our partnership is to empower Bejoynd’s customers, the gambling operators, to enhance player protection by integrating GameScanner into the innovative gambling platform that Bejoynd provides. For the operators, GameScanner becomes an easy add-on solution as part of the full Bejoynd platform and portfolio.
Doura-Schawohl Consulting
We proudly have a partnership with global government relations firm Doura Schawohl Consulting. The strategic alliance will pair Doura Schawohl Consulting’s knowledge of United States problem and responsible gambling policy, government affairs and communications with Mindway Ai’s combination of neuroscience. AI and human psychologist’s expert assessments.
Gordon Moody
We are proud to count UK safer gambling organisation Gordon Moody and BetterChange among our partners. Through our joint Gordon Moody Network, we offer support to both players and operators on everything safer gambling, including an innovative online learning platform for operators to use with their staff.
Partnership Stories
It’s safe
Safeguarding Information
At Mindway AI, trust is the cornerstone of our relationship with you. As an ISO 27001 certified company, we are committed to safeguarding your information and upholding the highest standards of data security. ISO 27001 is the globally recognised standard for information security management systems, ensuring that we continuously adhere to best practices in data protection. Our dedication to compliance means your information is always handled securely and responsibly, giving you peace of mind as you partner with us.
Mindway AI is part of these associations and networks
