Vixio & Mindway AI · Safer Gambling Week 2026

Join us for the Safer Gambling Week Breakfast Briefing in London

Next-Gen Player Protection: From Data to Human Impact

Wednesday 18 November 2026 | 8:20am – 12:00pm | One Moorgate Place, London

Back for a second year

Ahead of the tenth annual Global Regulatory Awards

Vixio and Mindway AI invite you to join an exclusive breakfast briefing to celebrate Safer Gambling Week.

Following the success of our inaugural event last year, we are excited to return for the second iteration of this exclusive breakfast briefing. The session will offer guests thought leadership, industry insights, and high-level networking focused on advancing safer gambling practices across the sector.

This event brings together senior gambling industry leaders for a dynamic programme designed to inspire action, spotlight innovation and foster meaningful collaboration.

Date

Wednesday 18 November 2026

During Safer Gambling Week, 16–22 November

Time

8:20am – 12:00pm

Breakfast and refreshments on arrival

Location

One Moorgate Place

Chartered Accountants’ Hall, London EC2R 6EA

View on map

Last year's briefing

See how 2025 went

Our first briefing brought operators and player protection specialists together at the Law Society Hall, Chancery Lane, in November 2025.

Regulating influencer advertising
Vixio’s Thomas Simcock and Melanie Dayasena-Lowe

Board insights into player protection
Mindway AI’s founder Prof. Kim Mouridsen and Chair Britt Boeskov, with Birgitte Sand

Perspectives on progress
Leaders from Better Change, evoke, EPIC Global Solutions and 1710 Gaming

Programme

The agenda

8:20 – 8:55

Arrival and refreshments

Guests will be welcomed with a light breakfast and beverages, providing an opportunity for informal networking.

8:55 – 9:00

Welcome address

Rasmus Kjaergaard, CEO, Mindway AI

9:00 – 9:40

A Decade of Detection: Reflecting on Ten Years of RG and Forecasting the Next Generation of Player Safety

Hosted by Vixio, this session bridges the gap between regulatory foresight and frontline execution. Vixio will dissect what the past ten years of RG measures have taught us, how new state-level regulations are evolving US approaches to RG and the use of AI, how European regulators are working with social media and big tech firms to crack down on illegal gambling advertising and where safer gambling heads next.

Speakers

Melanie Dayasena-Lowe, Managing Editor, Gambling Compliance, Vixio

James Kilsby, Vice President, Americas and Chief Analyst, Vixio

9:40 – 10:20

360° Player Protection: Deconstructing Behavioural Monitoring with Tech, Science and Operations

What actually happens when advanced AI, clinical psychology and daily floor operations align to protect players?

Join us for an interactive, three-way case study dissection that explores gambling behaviour monitoring from every angle. Featuring Annika Lindberg (Chartered Counselling Psychologist & Clinical Advisor), Martin Lindrup (Solutions Team Lead at Mindway AI) and an active Mindway AI operator partner, this session breaks down a real-world scenario to showcase how data, human expertise and operational realities come together in practice.

The Clinical Lens: How psychological indicators and clinical insights inform early risk detection and intervention design.
The Tech Engine: How AI and machine learning algorithms process behavioural data to identify subtle shifts in risk in real time.
The Operational Reality: How front-line operator teams put automated insights into action for effective, empathetic player contact.

Speakers

Annika Lindberg, Chartered Counselling Psychologist & Clinical Advisor

Martin Lindrup, Solutions Team Lead, Mindway AI

Operator panellist to be confirmed

10:20 – 11:00

The Safer Gambling Hot Seat

Inspired by the quiz show Mastermind, this lively session steps away from standard panel scripts to share candid insights on player protection.

Five executives will take turns in the hot seat for a fast-paced 5-minute Q&A. They’ll tackle real questions gathered from the industry and fellow panellists covering everything from early intervention strategies to personal perspectives on the industry.

5 Minutes on the Clock: A fun, fast-paced Q&A with each panellist.
Crowdsourced Questions: Engaging, insightful topics designed to spark authentic conversation.
Panel Curveballs: The timer pauses briefly for a fellow panellist to chime in with a surprise guest question.

Join us for a fresh, transparent look at the people and ideas shaping the future of safer gambling.

Moderator

Paula Murphy, Head of Commercial, Mindway AI

Panellists

Kim Mouridsen, Professor of Neuroscience, Aarhus University & Founder, Mindway AI

Alex Roberts, Director of Policy, Betting and Gaming Council (BGC)

James Boyles, Director of Player Safety Experience, evoke

Ellie Stewart, Head of Safer Gambling & AML Analytics, Entain

Kirsty Caldwell, Founder and CEO, Betsmart Consulting

More panellists to be confirmed

11:00 – 11:05

Closing remarks

Rasmus Kjaergaard, CEO, Mindway AI

11:05 – 12:00

Networking and refreshments

Speakers

Meet the speakers

Rasmus Kjaergaard

CEO, Mindway AI

Rasmus Kjaergaard has been CEO of Mindway AI since December 2019. Rasmus has 20+ years of experience in commercially developing businesses based on complex B2B IT-solutions. He has also participated in commercially developing another Danish IT-startup business from a small company to market leader with all the aspects regarding customer relationships, marketing, delivery of the IT solutions to the customers and supporting the customers afterwards at a very high customer service level.

LinkedIn →

Melanie Dayasena-Lowe

Managing Editor, Gambling Compliance, Vixio

As managing editor, Mel leads the GamblingCompliance editorial team covering the regulatory and compliance landscape on a global scale. She is in charge of mapping out the team’s content strategy as it focuses on in-depth insights and analysis articles as well as long-form content. Melanie has worked as a journalist for over 20 years covering a wide range of industry sectors such as online gambling, TV technology, cruise ship technology, business travel, accountancy and law.

James Kilsby

Vice President, Americas, and Chief Analyst, Vixio

James was appointed as VP Americas in 2010 to build Vixio’s North American based operations, after his success of building the international operations based in the UK. He continues his role as Chief Analyst for GamblingCompliance. James’ extensive industry experience in gambling regulation has led to being invited to speak at many of the premier industry conferences in the United States, Latin America and Europe, including at the European Parliament in Brussels as a thought leader. A fluent Spanish and Portuguese speaker, James has a keen interest in emerging Latin American gambling markets including Mexico and Brazil. James holds an MA in Latin American History and Politics from the University of London.

Annika Lindberg

Chartered Counselling Psychologist & Clinical Advisor, Mindway AI

Annika Lindberg is a Chartered Counselling Psychologist with over 20 years clinical experience, specialising in gambling addiction. She has worked extensively across clinical treatment in private, NHS and community settings with gambling problems, including helping establish the NHS National Problem Gambling Clinic UK, running treatment groups for homeless gamblers and serving as a board member of Gordon Moody Association (a UK residential gambling rehab). Annika is also an Expert panel member for Mindway AI, contributing to the development of safer gambling technology. Her work focuses on understanding gambling-related harm and translating psychological frameworks into practical approaches to prevention and treatment.

LinkedIn →

Martin Lindrup

Solutions Team Lead, Mindway AI

Martin leads the solutions team at Mindway AI, turning complex technical challenges and requirements into usable products. His PhD in Human-Computer Interaction from Aalborg University gave him deep expertise in human-centred design and data-driven development. Martin works with his team to ensure timely deliveries on customer projects, design and implement innovative product features, and create high-quality user experiences.

LinkedIn →

Paula Murphy

Head of Commercial, Mindway AI

Paula Murphy has worked with the Gambling industry for over 9 years. As Head of Commercial at Mindway AI, she is focused on helping operators meet their legislative requirements and enhance player protection. Prior to joining Mindway AI, Paula was the Founder of specialised compliance and safer gambling information provider, KnowNow Ltd and Managing Director at Wilmington PLC’s legal division. She has a vast industry network and a deep understanding of challenges faced by operators in this space. She is passionate about helping operators boost player protection through early detection and intervention. Paula was recently named Woman of the Year at the 2025 European Casino Awards. She also featured in Hipther’s list of the 50 best speakers of 2024 and 2025.

LinkedIn →

Kim Mouridsen

Professor of Neuroscience, Aarhus University & Founder, Mindway AI

Kim Mouridsen, Professor of Neuroscience at Aarhus University, is the founder of Mindway AI. Kim is a minority owner and a member of the Board. He has previously worked at University College London and held faculty positions at Harvard Medical School / Massachusetts General Hospital and the Norwegian University of Science and Technology. Today Kim is CEO of Cercare Medical, for which he developed the core technology.

LinkedIn →

Alex Roberts

Director of Policy, Betting and Gaming Council (BGC)

Alex is Director of Policy at the Betting and Gaming Council, the standards body for the regulated UK betting and gaming industry (excluding the national lottery). Alex leads across the BGC’s policy and regulatory affairs activity and in the last three years has been focusing on delivery of workstreams stemming from the Gambling Act Review White Paper, as well as wider industry issues such as the gambling black market within Great Britain.

LinkedIn →

James Boyles

Director of Player Safety Experience, evoke

James Boyles is Director of Player Safety Experience at evoke, home of William Hill and 888. He leads player safety strategy and customer experience across the customer lifecycle, with a focus on making safer gambling controls effective for customers and sustainable for the business. He previously served as Head of Participant Protection at Allwyn UK during the transition to the fourth National Lottery licence. He was also Group Director at Momentum Group, where he helped establish the first licensed gaming and lottery operation in the GCC.

LinkedIn →

Ellie Stewart

Head of Safer Gambling & AML Analytics, Entain

Ellie has worked at Entain for 4 years. She has been in the SG AML Analytics team since the beginning and watched the team grow and develop alongside the ever-changing regulatory landscape. Her team provides analysis across all of Entain’s global brands, helping to strike the balance between the commercial and compliance teams.

LinkedIn →

More speakers to be announced soon.

Who should attend?

Tailored for senior operator leaders

This event is tailored for senior professionals from gambling operators in the UK and internationally. Attendance will be curated to ensure a high-level exchange of ideas and a diverse mix of operators.

Compliance

Leaders keeping pace with regulatory change across markets.

Player protection

Safer gambling teams shaping practice across the sector.

Sustainability

Those building long-term, sustainable operations.

Registration

Register your interest

Spaces are limited. To ensure quality and balance, Vixio and Mindway AI will jointly confirm the final attendance.

Form not loading? Register here instead.

About the hosts

Vixio and Mindway AI

Together, we aim to elevate the conversation around player protection during Safer Gambling Week 2026.

A leading provider of regulatory intelligence.

A pioneer in neuroscience and AI solutions for safer gambling.

To find out more, go to European Safer Gambling Week and Safer Gambling Week UK & Ireland.