As the 2026 FIFA World Cup officially gets underway, Mindway AI is thrilled to announce the global launch of Gamalyze Sports-timed perfectly to safeguard fans during this massive surge in global sports betting.
We’ve taken our flagship gamified responsible gambling tool and completely reimagined it for sports fans. Moving away from the traditional card-game format, Gamalyze Sports reinvents the experience as an immersive, highly engaging football game.
Why is this a game-changer for tournament traffic?
Action Over Reflection: Traditional questionnaires suffer from low engagement and clinical stigma. Gamalyze Sports replaces boring forms with active gameplay. Complete with stadium audio (cheering on goals, “oohs” on misses!), vibrant visuals, confetti, and a moving goalkeeper, it meets sports bettors in their natural element.
Science-Backed Self-Awareness: Rooted in over 10 years of neuroimaging and behavioural research from Aarhus University, the game analyses a player’s real-time choices and sensitivity to rewards vs. losses. It bypasses the bias of self-reporting to deliver an authentic, unbiased assessment, sparking critical self-awareness before compulsive behaviour escalates.
Instant, Personalised Advice: Upon completion, players instantly receive a tailored feedback report and a preventative, actionable plan based on their unique decision-making strategy, while operators gain deep, real-time insights via their dashboard.
Fully localised in 14 languages: Gamalyze Sports speaks the language of football fans worldwide, driving higher participation and uncovering deeper insights when it matters most.
The tournament has started—is your player protection strategy ready?
Try it for yourself here
