Mindway AI has announced a new partnership agreement with PrizePicks, the leading sports entertainment operator in North America. As part of the agreement, Mindway AI’s cutting-edge tech will be integrated directly into the PrizePicks platform. This will bolster the company’s problem gambing behaviour detection capabilities across the entirety of the player lifecycle.
PrizePicks Senior Director of Responsible Gaming Phil Sherwood said: “Partnering with Mindway marks a meaningful evolution in how we support player protection. By enhancing our ability to analyze behavioral data, we’re able to deliver more tailored interventions and promote responsible play tools with greater precision—helping ensure a safer, more sustainable experience for all of our players.”
Through the integration of Mindway AI’s GameScanner, PrizePicks will be able to harness dynamic behavioural analytics for the identification of problem player patterns, including changes to play and session frequency and increased spending. With these insights, PrizePicks will be able to make timely interventions and enhance player safety through personalized messages and reminders.
Mindway AI CEO Rasmus Kjaergaard said: “Today marks an exciting day for our company. Partnering with PrizePicks signifies a hugely positive step for player protection not only in the daily fantasy sports realm but in the North American market as a whole. We are proud and rearing to go on our journey with PrizePicks, which we are fully confident will lead to solid outcomes for both risk minimization for their players but also increased commercial benefit for PrizePicks.”
About PrizePicks
PrizePicks is the leading sports entertainment operator in the United States. Headquartered in Atlanta, Georgia, PrizePicks offers innovative skill-based fantasy games that engage and excite sports fans nationwide. Operating in more than 45 jurisdictions and continuing to expand, the company is dedicated to enhancing the sports experience for all. For more information, visit.
About Mindway AI
Mindway AI is a Danish award-winning software company that creates innovative and advanced tech solutions for fully automatic detection and monitoring of at-risk and problem gambling behavior.
Based on neuroscience and artificial intelligence, Mindway AI works with gambling operators, platform providers, regulators, and governments to supply state-of-the-art early detection and intervention solutions to enhance player protection.
Mindway AI has established a strong global presence and is rapidly expanding into new markets, with solutions live in over 64 jurisdictions, including the US, UK, Brazil, Australia, and Malta.
At present, Mindway AI’s solutions detect more than 13 million active players monthly and is translated into 14 different languages. Better Collective A/S is a majority shareholder of Mindway AI.
