Whether aiming to prevent “problem gambling” or encourage “responsible gaming,” operators and regulators should focus on early and personalized interactions with players, Niamh Gallagher says.
“We’re all about early intervention,” said Gallagher, senior marketing manager for Mindway AI, whose GameScanner software for recognizing signs of addictive behavior is live in more than 65 gambling jurisdictions globally and reviews actions of almost 15 million active players a month. “We work with all stages (of gambling behavior). We’re about prevention and being proactive rather than reactive.”
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