NEXT NYC: Cracking the Player Data Code

Inside the transformative power of data in shaping effective marketing strategies. Learn to leverage player data as a strategic asset to promote responsible gambling.

We highlight the pivotal role of data-driven insights in making informed decisions. From deciphering customer behaviour to optimizing campaign performance, experts share insight on how data empowers marketers to refine their approaches.

Samantha Huff-Schlueter, Senior Manager, RubinBrown LLP

Chosen Blakey, Founder & CEO, Pharaoh Analytics

Rob Pryce, Chief Revenue Officer, Xtremepush

Paula Murphy, Business Development Manager, Mindway AI

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