With major global tournaments like the FIFA World Cup drawing millions of sports bettors, having engaging, fit-for-purpose safer gambling tools is more critical than ever.
In this video clip, Paula Murphy, Head of Commercial explains why launching Gamalyze Sports a football-specific, gamified self-awareness tool was a crucial step for operators ahead of the tournament.
Paula shares how Gamalyze Sports moves beyond static surveys, transforming passive risk assessment into an interactive experience designed specifically for football fans. She also outlines Mindway AI’s roadmap for expanding this technology across international markets.
