Mindway AI, a leading provider of artificial intelligence and neuroscience-based software solutions for the gambling industry, is proud to announce its partnership with ATG (AB Trav och Galopp), Sweden’s foremost betting company. This collaboration marks a significant step towards fostering responsible gambling and enhancing player protection through the integration of Mindway AI’s GameScanner technology.
Sweden is considered a challenging landscape when it comes to responsible gambling regulation, and Mindway AI is poised to support ATG in navigating this complex environment. GameScanner, a sophisticated tool developed by Mindway AI, leverages innovative AI and expert human assessment to deliver real-time, individualised and full player base detection of at-risk or problematic gambling behaviours, offering a “Virtual Psychologist” experience. This technology will now be integral to ATG’s efforts in promoting safer and more sustainable gambling practices.
“Responsible gambling is our most important sustainability issue. With GameScanner, we are further strengthening our commitment to responsible gambling and enhancing the safety of our customers” states Sophie Linghag, Head of Fair Play at ATG.
“We are thrilled to partner with ATG, a company that shares our commitment to responsible gambling and player protection,” said Rasmus Kjaergaard, CEO of Mindway AI. “By integrating GameScanner, ATG can provide their customers with a safer gambling experience, supporting not only individual players but also the broader Swedish horse racing industry.”
ATG, with a legacy of supporting the Swedish horse industry since 1974, is dedicated to offering exciting and fair gambling experiences on horses, sports, and casino. Through this partnership, ATG aims to lead the way in enhancing safety and sustainability in the gambling industry, ensuring that their patrons enjoy betting in a secure and responsible environment.
