Following recent scathing national media coverage and increasing government scrutiny across the UK, restoring public trust has never been more urgent. At the recent SBC Summit in Lisbon, we asked industry experts across PR, compliance and commercial leadership what real progress looks like when the sector comes under intense fire. A big thank you to Helen Walton, Paula Murphy, Scott Burrows, Sam Douglas, Warren Russell, Martin Hodges, Rashaad Noray, Robin Hutchison, Christina Savvouri for your insights.
Moving public perception is not about defensive PR scripts. It is about demonstrating real, evidence-backed player protection in action.
