NEXT NYC: Cracking the Player Data Code

March 26, 2024

Inside the transformative power of data in shaping effective marketing strategies. Learn to leverage player data as a strategic asset to promote responsible gambling.

We highlight the pivotal role of data-driven insights in making informed decisions. From deciphering customer behaviour to optimizing campaign performance, experts share insight on how data empowers marketers to refine their approaches.

Samantha Huff-Schlueter, Senior Manager, RubinBrown LLP

Chosen Blakey, Founder & CEO, Pharaoh Analytics

Rob Pryce, Chief Revenue Officer, Xtremepush

Paula Murphy, Business Development Manager, Mindway AI

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Mindway AI: Online gambling atlas second quarter 2023 from the German Gambling Society

September 27, 2023

The online gambling atlas from DGGS Deutsche Gesellschaft für Gambling mbH (DGGS) offers insights into the developing world of legal online gambling. The Online Gambling Atlas is published regularly, once a quarter, and thus documents long-term trends and developments in the online gambling industry. In the second edition of the Online Gambling Atlas, the focus is on artificial intelligence, which promises a wide range of possible uses for the gambling sector. How exactly is this used? And can artificial intelligence possibly eliminate the use of hard limits, as the technology evaluates the behavior of players more comprehensively and precisely?