February 28, 2022

Mindway AI welcomes Willem van Oort as new board member

Responsible gambling solution provider Mindway AI adds strong commercial competencies to its Board of Directors.

Mindway AI - the award-winning Danish software company behind science-based solutions enhancing player protection in the gambling industry - adds Willem van Oort to their Board of Directors. Van Oort, an independent iGaming consultant and founder of several European iGaming communities, brings strong commercial competencies to the Board.

We are very pleased to welcome Willem van Oort as Mindway AI’s new board member. Willem’s knowledge of the gaming industry is outstanding, and he brings strong strategic and commercial competencies that will help Mindway AI on its international growth journey. This year, we will be expanding both inside and outside of Europe, and Willem will be a valued advisor in this process,” says Rasmus Kjaergaard, CEO of Mindway AI.

Mindway AI’s Board of Directors now consists of Mindway AI Founder and Professor Kim Mouridsen, Better Collective CFO Flemming Pedersen, former Director General at the Danish Gambling Authority Birgitte Sand, now Birgitte Sand & Associates, and its latest member, Willem van Oort.

Mindway AI has developed truly innovative, science-based solutions to detect at-risk gambling behaviour early on, and the company demonstrates great growth potential. I’m excited to become a member of the Board of Directors and help guide Mindway AI’s commercial development as it stands before an expansion into new markets," says Willem van Oort.

Willem van Oort is an independent iGaming consultant and founder of B2B communities Gaming in Holland, Gaming in Spain, and Gaming in Germany. As the driving force behind the ‘Gaming in’ communities, Willem has been successful in connecting domestic and international operators, suppliers, and regulators. Willem van Oort is a member of IMGL, IAGA, and Jdigital Associations.

For more information, please contact:

CEO, Mindway AI: Rasmus Kjaergaard +45 93 30 20 99, rk@mindway-ai.com

About Mindway AI

Mindway AI is a Danish award-winning software company that creates innovative and advanced tech solutions for fully automatic detection and monitoring of at-risk and problem gambling behavior. Based on neuroscience and artificial intelligence, Mindway AI works with gambling operators, platform providers, regulators and governments to supply state-of-the-art early detection and intervention solutions to enhance player protection. Mindway AI has a strong market position in Denmark and the Netherlands and currently sees growth in Germany, UK, Sweden, Malta, Spain, Switzerland and the US. Currently, Mindway AI’s solutions detect more than 3 mio. active players monthly and is translated into 13 different languages. Better Collective A/S is a majority shareholder of Mindway AI.

Facts about solutions:
  • GameScanner: State-of-the-art detection software based on the combination of AI and human expert assessment. A “Virtual Psychologist” providing individualized and earlier detection of at-risk or problematic gambling behavior.
  • Gamalyze: Neuroscience-based gamificated self-test of decision-making when gambling. More engaging, proactive, and actionable advice than typical self-test questionnaires.
Sign up for Mindway AI's newsletter

Receive our newsletter 8 times a year to stay updated on the latest news and developments at Mindway AI.